True Things

What’s in the Maui Moisture Shampoo?


Phthalate-free, paraben-free, vegan, aluminum-free and cruelty-free. And wait, there’s more! Silicone-free, dye-free and sulfate-free. That’s a lot of good, and it’s all in one bottle. The ‘Maui Moisture Nourish & Moisture + Coconut Milk Shampoo for Dry Hair’ is packed with good stuff.

When I was looking for a new shampoo I stumbled upon Maui. With its products having a list of good stuff in the back of the bottling. The bright colored packaging immediately brings all attention to it. And after reading what’s in it, I immediately bought it. But when looking at the ingredient list, I was left in doubt. After reading all that good I was confused by the long and complicated terms filled in the ingredient section. Here is the ingredient list below.

Aloe Barbadensis Leaf Juice, Water (Aqua), Sodium C14–16 Olefin Sulfonate, Cocamidopropyl Betaine, Ppg-2 Hydroxyethyl Coco/Isostearamide, Glycol Distearate, Cocos Nucifera (Coconut) Water, Cocos Nucifera (Coconut) Fruit Extract, Psidium Guajava Seed Oil, Mangifera Indica (Mango) Seed Butter, Polyquaternium-10, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Peg-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Methyl Gluceth-10, Sodium Chloride, Tapioca Starch, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Bulylcarbamate, Fragrance (Parfum).

And so, I set on to understand the ingredients better. I then wrote a short summary of each ingredient, and what it does. Here it is below.

Aloe Barbadensis Leaf Juice — Aloe vera juice is produced from the succulent leaves of the aloe plant, Aloe barbadensis.

Sodium C14–16 Olefin Sulfonate — It can be derived from coconut and produces a copious foam. It is used as a cleansing agent (

Cocamidopropyl Betaine — Cocamidopropyl betaine is a synthetic fatty acid made from coconuts ( It could cause allergies for some people, and is used as an antistatic agent and a hair conditioning agent (

Ppg-2 Hydroxyethyl Coco/Isostearamide — Ppg-2 Hydroxyethyl Coco/Isostearamide is a mixture of isostearic acid and coconut acid, propoxylated ( It is used as a cleansing agent (

Glycol Distearate — Glycol distearate is a compound based on stearic acid, a naturally occurring fatty acid. It is used as a conditioning agent (

Cocos Nucifera (Coconut) Water — Cocos Nucifera (Coconut) Fruit Water is an aqueous solution of the steam distillate obtained from the fruit of Cocos nucifera. It’s used as a fragrance and masking ingredient (

Cocos Nucifera (Coconut) Fruit Extract — Cocos Nucifera (Coconut) Fruit Extract is derived from the actual meat of the coconut and valued for its hydrating properties. It’s a highly absorbent and nourishing extract (

Psidium Guajava Seed Oil — Guava Seed Oil is cold pressed from the seeds of the Psidium guajava, a tropical fruit native to Mexico, Central America and South America but now widely cultivated in other parts of the world. It is used for it’s nourishing effects.

Mangifera Indica (Mango) Seed Butter — Mango seed butter is a fat obtained from the seed of Mangifera indica (Mango). It is also used for it’s conditioning effects (

Polyquaternium-10 — Polyquaternium-10 is a synthetic polymeric that is used as an antistatic agent (

Sodium Cocoyl Isethionate — Sodium cocoyl isethionate is made by reacting sodium isethionate with the fatty acid from coconut oil or other chlorides. The mixture is heated to remove water and distilled to remove excess fatty acid ( It is a hair conditioning ingredient (

Cocamidopropyl Hydroxysultaine — Cocamidopropyl Hydroxysultaine is a synthetic skin and hair conditioning agent that is an antistatic agent (

Peg-120 Methyl Glucose Dioleate — PEG-120 Methyl Glucose Dioleate is a polyethylene glycol ether of the diester of methylglucose and oleic acid with an average of 120 moles of ethylene oxide. It is used as a cleansing agent and emulsifying (

Guar Hydroxypropyltrimonium Chloride — Guar hydroxypropyltrimonium chloride is a white or yellow fine powder derived from guar beans ( It’s used as an antistatic agent (

Methyl Gluceth-10 — A pale yellow, corn-derived liquid that works as a humectant ingredient helping the skin to cling onto water. It has a smooth, silky feel and can reduce the tackiness of other humectants (

Sodium Chloride — Sodium chloride occurs naturally in seawater and in the mineral form is called halite, but can also be synthetically made in bulk. Sodium Chloride is used as a thickening agent

Tapioca Starch — Tapioca Starch is a starch obtained from tapioca. It consists primarily of amylose and amylopectin. It’s used as a viscosity increasing agent (

Propylene Glycol — Propylene glycol is a small organic alcohol commonly used as a skin conditioning agent. It has been associated with irritant and allergic contact dermatitis as well as contact urticaria in humans. It is used as a skin-conditioning agent (

Diazolidinyl Urea — Diazolidinyl urea is an antimicrobial preservative that works by forming formaldehyde in cosmetic products. People exposed to such formaldehyde-releasing ingredients may develop a formaldehyde allergy or an allergy to the ingredient itself. It’s used as a preservative (

Iodopropynyl Butylcarbamate — Iodopropynyl butylcarbamate is used as a preservative in cosmetic formulations and is used as a preservative (

After reading that, my confusion was cleared. I was surprised with the very few synthetic and few fragrance ingredients. And loved the rest of them. And I definitely loved the fact that the product is phthalate-free, paraben-free, vegan, aluminum-free, cruelty-free, silicone-free, dye-free and sulfate-free.

All the data and usage facts are based on my research and my use of the product. I am not a skincare expert, I am just expressing my opinions. I have not been paid by ‘Maui’ to write this article.



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TrueThings by Kinnari

TrueThings by Kinnari

High schooler who loves Biology, Science, and Ingredients